Monday, 4 February 2008

Week 6 - Section 1 - Lead Generation

I hope you are beginning to see the level of activity the vast majority of your industry DOES NOT even start to do enough of. You are usually far too busy scraping by on an excuse for profit margin!

Trade Journal Advertising - this is great for reaching a specific group of professionals or business people. As with others forms of advertising your competitors will be there, but people will take time to read and evaluate. Can be cost effective and great for building your industry profile.
1. Write more of an article than an advert
2. Build credibility for your business, yourself and your products and services
3. Make an offer that peopl ahve to respond to.

We are really scratching the surface here, the manual contains The Glazing Guru Rules ( which will never appear here plus 4 other sections that help you build a bigger and better business fast!) Get your copy here www.glazingguru.co.uk

Until next time The Glazing Guru

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