How does that compare to your business?
Here's the problem for you, they are a well oiled machine, they have strengths at all levels because week after week they train the salesforce they demand high standards from the surveyors, they send their foot soldiers out to canvass, they attack the telephone to get appointments and the results my friends speak for themselves.
How does this affect you? If you do not have an organised approach to this every decreasing marketplace in 2008 you might aswell start looking for a white flag to start waving. The big businesses are built on systems and systems work when you follow a marketing plan.
Got your copy yet?
Create or disintegrate .. your choice pal!
The Glazing Guru
The Glazing Guru
Marketing Strategies for the Double Glazing Industry

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