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Date: Tuesday March 25th 2008

Question for you? How much does it cost you to get one customer?

Before you look at me with those " But the Budget is Already Running Dry & It's only March" eyes, let me unfold a different way of looking at the vital art of getting A customer.

In business most people think you just invest in the stock & products you sell, however the same is true of customers.

In fact from a marketing point of view, the ONLY thing you have got to buy is new customers. The big question is how much are you paying for them?

Say you have put £1000 into advertising in the 3 months and you have received 100 enquiries. Of those hundred enquiries ( or prospects ) 1 in 5 have become customers. Therefore you have paid £50 for each sale.

Question for you? How much does it cost you to get one customer?

Before you look at me with those " But the Budget is Already Running Dry & It's only March" eyes, let me unfold a different way of looking at the vital art of getting A customer.

In business most people think you just invest in the stock & products you sell, however the same is true of customers. In fact from a marketing point of view, the ONLY thing you have got to buy is new customers. The big question is how much are you paying for them?

Say you have put £1000 into advertising in the 3 months and you have received 100 enquiries. Of those hundred enquiries ( or prospects ) 1 in 5 have become customers. Therefore you have paid £50 for each sale.

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