IT ALL STARTS & ENDS WITH LEAD GENERATION

Date: Tuesday 26th February 2008

It's week 9 of 2008 already, and some of you are finally starting to really DIG IN to understanding just how to ride out this potential looming recession. It all starts and ends with lead generation and that my friend goes to show how much harder you need to work at getting them through your door not your competitors. Here's another hint from PART 1 of The Best Double Glazing Manual Ever Written :- Magazine Advertising is a great way to attract leads of a certain demographic. It is usually fairly easy to judge the type of people who read a certain magazine by the type of adverts already in print and the type of advertisers who regularly advertise in it. People reading magazines will pay attention to the adverts - as they represent their own interest. The challenge will be that your competition will be there too. Check the cost effectiveness, as a few who spend a lot may well be worth the investment. 1. Get on an early right hand page 2. Make sure your ad fits the style of the magazine 3. Use a powerful photo of people using your products or services 4. Make an offer that people have to respond to. I think you are starting to see how much the vast majority of your industry are simply NOT doing. This year above any previous year, unless you start to build your business and it's reputation you will be facing a very bleak future. There are around 16,000 double glazing companies in the UK - where do you rate yours? Top 25 ? Top 100, Top 1000 or somewhere near 13,000th - stop me when you feel comfortable! THE Glazing Guru Manual - get yours today www.glazingguru.co.uk Create or disintegrate .. your choice pal! The Glazing Guru The Glazing Guru Marketing Strategies for the Double Glazing Industry