It's The Tesco Effect

Wow! I hit a nerve last week! Lots of emails and a mini rush on the manual and I'm glad to see some of you are fighting back.

You see in a downturn economy the biggest are equipped to ride out the market, and so are the smallest ( usually, I know there are exceptions to the rule in both cases. )

Ultimately you have no idea how strong you can be against the giants if you know how to use their weaknesses as your strengths. The consumer of today almost never shops on price, yet you will tell me otherwise ( as many other small businesses tell me through my consulting on a weekly basis ( heavy sigh ).

Before the housing market slides further, before the credit crunch hits home improvement borrowing, before the credit cards run dry you must make sure you secure your business by creating your USP. ( Unique selling proposition )

Ask yourself , ask your staff, ask your installers one question thsi week : WHERE ARE DIFFERENT?

Create or disintegrate .. your choice pal!

The Glazing Guru

The Glazing Guru

Marketing Strategies for the Double Glazing Industry