I hope you are doing great in 2008! I have spent the last week refreshing the website at www.glazingguru.co.uk
And I have added all the recent weekly Ezines to the Blogspot at www.glazingguru.blogspot.com so if you are new to the Glazing Guru Marketing Strategies for the Double Glazing Industry then you can check out some back issues for extra information.
I've been asked for a printed manual version so it's available now at a special introductory price but only for the next few weeks!
This week, still on section one, Lead Generation : SIGNAGE
Are you visible or invisible? if you are visible from the road side then signage can be vital in getting people to drop in rather than drive past. Use benefit orientated signs that say something like " FREE something with every "X" this month only"
1. Make it colourful
2. If Possible make the sign visible from whichever way the traffic is facing.
3. Write it so it sells, include your best headline.
4. Focus on benefits not features.
Don't forget to check out the blogspot for lots more like this!
THE Glazing Guru Manual - get yours today www.glazingguru.co.uk
Create or disintegrate .. your choice pal!
The Glazing Guru
The Glazing Guru
Marketing Strategies for the Double Glazing Industry
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