Tuesday, 27 May 2008

Have You Ever TRIED networking?

I sincerely hope your week is going better than my last client's, all he seems to do is work every single hour of the day and is either too busy to look at his business from a different viewpoint, or too stressed with money worries to see all his hours are pointless.

He is a typical small business owner ( not in double glazing I may add ), he has a workforce (that think he is disorganised and goes about everything back to front.)

He has a showsite with large overheads, escalating fuel costs and a nagging workforce asking for pay rises. He carries a huge amount of stock that he is too busy to sell and not much of a family life left to enjoy.

But hey .. he's got his own business, but sadly he is spending far too much time working IN his business when in these times, you need to be working ON your business.

HAVE YOU EVER TRIED NETWORKING?

It is extremely rare to find a double glazing company at a Networking meeting. Business breakfast or evening meetings are all about promoting your company and getting members to assist you and gain your extra word of mouth referrals. although it sounds like hard work, it can be an unusually productive way to establish your company amongst loyal members of these clubs. In some clubs you are guaranteed the business. It can assist with the classic, know you, like you, trust you relationship required to gain trust.

1. Be friendly and positive.

2. Have some information handy for those interested.

3. Spend more time listening than speaking, collect business cards for planning strategic alliances.

4. Make sure you follow up any interest with a phone call.

THE Glazing Guru Manual - get yours today www.glazingguru.co.uk

Create or disintegrate .. your choice pal!

The Glazing Guru

The Glazing Guru

Marketing Strategies for the Double Glazing Industry




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