THINK LIKE A WINDOW DRESSER

With the housing market sliding further still, people would normally be looking to stay and improve, and that is excellent news for your industry. The only problem is that those same people normally borrow money to make those improvements and it's the mortgage and re-mortgage market that is currently pretty much a closed shop for a few months.

So, chins up and look at what you have to hand right now and start tempting them in.

For all those people who say "just looking thank you" have something they can't get out of their minds, better still give them a flyer with your offer on before they leave, get their contact details .. do something new and unexpected for every single person who comes your way for the next month & then tell me there is a recession looming.

Glazing Guru Manual : Section One ( yes we are still there ) : Lead Conversion

WINDOW DISPLAYS / OUTSIDE DISPLAY MODELS

People love to stand and look into windows and show models, the feel safe that they will not be sold to or harassed. Do something interesting to make sure they come inside - with a special offer "such as a FREE Report" or Money Off Voucher - inside - we want them in the showroom to talk to.

1. Your top priority is to get people IN your showroom, so make an offer they cannot refuse.

2. Change your offer and window displays regularly to KEEP people interested.

3. Display the product that has most mass appeal.

4. Test and Measure.

Create or disintegrate .. your choice pal! The Glazing Guru The Glazing Guru Marketing Strategies for the Double Glazing Industry