Do You Keep Your Options Open?

Do You Keep Your Options Open? If every double glazing business owner knew the definition of the term opportunity cost they would be up at the crack of dawn and go to bed at dusk. If you waste every pound you ever made - you could get every one back again - if you waste even a minute of your life, you will never get another shot at it. Most business owners I meet spend their day doing things that really will not bring them long-term wealth or long-term business success. They run their business on a show string budget, they usually master all things that need to get done themselves to save paying someone else to do it. A true business owner knows how to invest, rather than simply spend their time. If you KNEW what to do in this economy right now, you wouldn't be reading this. Train Your Teams in Sales It is absolutely no use whatsoever if one sales person is saying one thing and another is saying completely the opposite. Your business will only ever be as good as your employees, and most importantly, your front line, the salespeople. Get them to read books, manuals and watch DVD's - even if they have been selling for years. If it costs money, then remember it is an INVESTMENT in YOUR business. 1. Think of training as an investment, not a cost. 2. Get the salespeople to brief you on what they have learned, this way you know they have paid attention. 3. Get training yourself so you know where the best information is available from. 4. Get a Glazing Guru Manual (I might pull them from the shelves at any time I feel like emigrating to Spain) -- only joking.

THE Glazing Guru Manual - get yours today www.glazingguru.co.uk

Create or disintegrate .. your choice pal! The Glazing Guru The Glazing Guru Marketing Strategies for the Double Glazing Industry

Who Wants a Piece of the Action?

You Cannot Be Serious Man! How would classify a disastrous business year? No customers through the door? Turnover down on last year? Rising fuel prices creating havoc with your overheads? All of the above are signs of the current economic climate, not disasters and with a well thought out marketing plan, can still be overcome. You see disaster is when 85% of your business was Rover car parts just as Longbridge closed. There is a significant difference! I've see record numbers joining our mailings this week, a sign of the times? Comfort seeking? You won't find EITHER here because the signs have been there for over six months and you are still wondering what to do? OK, yet another golden nugget from the Glazing Guru manual, which at one tip per week will take around three years to complete, but never mind .. I can tell you are a patient lot, business must be better than my moles tell me. You see even the BIG GUNS are missing their targets and their marketing is the strongest .. so how does the little guy win? Marketing Strategies, that's how. Get you referral marketing working on overdrive this week ... this is the most powerful generator in the world. It is even more important these days than ever before. People who "spread the word" are cheap, effective and the best source of advertising you will ever get. If someone recommends YOUR company, you have an EXCEPTIONAL chance of being the only one selected. If done right, you will be the only company local people recommend and you will be guaranteed a huge share of the market based on that alone. This can ONLY be achieved by exceptional value and service, but you should enhance it with a special referral programme. Reward people to introduce their friend with a free offer, or a discount off next purchase, money/ voucher, or a simple thank you. The key is not taking referrals for granted but rewarding those that do. Remember under promise --- over deliver! always.

THE Glazing Guru Manual - get yours today www.glazingguru.co.uk

Create or disintegrate .. your choice pal! The Glazing Guru The Glazing Guru Marketing Strategies for the Double Glazing Industry

A Million Dollars in One Day? It's All a Question of Perspective

Nerves are jangling now, that is for sure, but you know what, I met a Entrepreneur the other day, who was telling me how he had made a Million Dollars in a DAY on the Internet and he is about to do it again! Can you imagine that! Being able to conjure up money so consistently that you would never have to worry ever again about where the next sale is coming, this guy KNOWS. The reason he is able to do this of course, is because he is an expert in his field, I mean this chap is almost famous, a legend and do you know what he attributes his success to? Marketing! You know what? If you look back on the blog to January & February this year, the current housing slump. mortgage problems and rising cost of living were predicted back then. But how many business took time to bypass the crisis by preparing for the problem with foresight and planning ahead? Less than 1%! I would put money on the fact I could GIVE away the Glazing Guru manual and it still would not register that time spent planning ahead is never wasted. You see if you had bought the manual six months ago, you would have identified more target customers for your business by now. What next? Predictions are dire mate ... if people can't raise money, they will not spend, simple economics. So what can you do? Don't let another six months go by without doing something different or you may not survive the winter quarter. People are wising up to it being a buyers market and they are starting to haggle. If you know how to side step this, you can retain more of your profits even with the looming recession. Think about holding an Open Day, but organise it with military precision, no-one will turn up to a poorly devised event. Build in enough incentives ( food, entertainment, special deals ), advertise it well and you are likely to get a decent turnout. These events are a good way to introduce your company to a new audience, or to celebrate "X" number of years in business.

THE Glazing Guru Manual - get yours today www.glazingguru.co.uk

Create or disintegrate .. your choice pal! The Glazing Guru The Glazing Guru Marketing Strategies for the Double Glazing Industry

What if ?

Date: Tuesday July 1st 2008

What IF? I get the same questions over and over again about marketing and here it is, recorded for all to see..... Question : How Much Will Extra Marketing Cost Me? Answer : The question your should ask yourself is how much will it cost you if you do nothing? It's the same old story, a story I was familiar with until I understood the power of marketing effectively. It takes more time than money and it takes more effort than brains. You see people in general find it so difficult to do the most simple thing ... making a decision. Instead of simply making a decision, running with to see the consequences they spend months, sometimes years wondering what they are doing wrong. They have been presented with the solution many times over and over again .. but for some insane reason they just sit there .... the "what ifs" of the world who never join the "doers", the real go-getters the ones that make things happen. Talking of "what ifs" ..... What if you joined forces with other non-competitive businesses and created your own newsletter " The Home Improvement Monthly" FREE to the general public, and sold advertising space within it to generate more revenue and a hungry crowd of customers? What if you made it informative, filled it with special Summer deals and offers and sold advertising space to the printer for printing it for FREE. What if you spent time making the cover as striking as possible and 1,000 people viewed it next month? You see good marketing is not rocket science, it's about being a DOER, not a WISHER ....which one are you? THE Glazing Guru Manual - get yours today www.glazingguru.co.uk Create or disintegrate .. your choice pal! The Glazing Guru The Glazing Guru Marketing Strategies for the Double Glazing Industry