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Do You Keep Your Options Open?
If every double glazing business owner knew the definition of the term opportunity cost they would be up at the crack of dawn and go to bed at dusk. If you waste every pound you ever made - you could get every one back again - if you waste even a minute of your life, you will never get another shot at it.
Most business owners I meet spend their day doing things that really will not bring them long-term wealth or long-term business success. They run their business on a show string budget, they usually master all things that need to get done themselves to save paying someone else to do it.
A true business owner knows how to invest, rather than simply spend their time. If you KNEW what to do in this economy right now, you wouldn't be reading this.
Train Your Teams in Sales
It is absolutely no use whatsoever if one sales person is saying one thing and another is saying completely the opposite. Your business will only ever be as good as your employees, and most importantly, your front line, the salespeople. Get them to read books, manuals and watch DVD's - even if they have been selling for years. If it costs money, then remember it is an INVESTMENT in YOUR business.
1. Think of training as an investment, not a cost. 2. Get the salespeople to brief you on what they have learned, this way you know they have paid attention. 3. Get training yourself so you know where the best information is available from. 4. Get a Glazing Guru Manual (I might pull them from the shelves at any time I feel like emigrating to Spain) -- only joking.
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| THE Glazing Guru Manual - get yours today www.glazingguru.co.uk
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| Create or disintegrate .. your choice pal!
The Glazing Guru
The Glazing Guru Marketing Strategies for the Double Glazing Industry |
Sunday, 27 July 2008
Do You Keep Your Options Open?
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