Tuesday, 1 July 2008

What if ?

Date: Tuesday July 1st 2008

What IF?

I get the same questions over and over again about marketing and here it is, recorded for all to see.....


Question : How Much Will Extra Marketing Cost Me?

Answer : The question your should ask yourself is how much will it cost you if you do nothing?


It's the same old story, a story I was familiar with until I understood the power of marketing effectively. It takes more time than money and it takes more effort than brains. You see people in general find it so difficult to do the most simple thing ... making a decision.


Instead of simply making a decision, running with to see the consequences they spend months, sometimes years wondering what they are doing wrong. They have been presented with the solution many times over and over again .. but for some insane reason they just sit there .... the "what ifs" of the world who never join the "doers", the real go-getters the ones that make things happen.


Talking of "what ifs" .....

What if you joined forces with other non-competitive businesses and created your own newsletter " The Home Improvement Monthly" FREE to the general public, and sold advertising space within it to generate more revenue and a hungry crowd of customers?


What if you made it informative, filled it with special Summer deals and offers and sold advertising space to the printer for printing it for FREE.

What if you spent time making the cover as striking as possible and 1,000 people viewed it next month?


You see good marketing is not rocket science, it's about being a DOER, not a WISHER ....which one are you?


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Create or disintegrate .. your choice pal!

The Glazing Guru

The Glazing Guru

Marketing Strategies for the Double Glazing Industry

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