Who Wants a Piece of the Action?

You Cannot Be Serious Man! How would classify a disastrous business year? No customers through the door? Turnover down on last year? Rising fuel prices creating havoc with your overheads? All of the above are signs of the current economic climate, not disasters and with a well thought out marketing plan, can still be overcome. You see disaster is when 85% of your business was Rover car parts just as Longbridge closed. There is a significant difference! I've see record numbers joining our mailings this week, a sign of the times? Comfort seeking? You won't find EITHER here because the signs have been there for over six months and you are still wondering what to do? OK, yet another golden nugget from the Glazing Guru manual, which at one tip per week will take around three years to complete, but never mind .. I can tell you are a patient lot, business must be better than my moles tell me. You see even the BIG GUNS are missing their targets and their marketing is the strongest .. so how does the little guy win? Marketing Strategies, that's how. Get you referral marketing working on overdrive this week ... this is the most powerful generator in the world. It is even more important these days than ever before. People who "spread the word" are cheap, effective and the best source of advertising you will ever get. If someone recommends YOUR company, you have an EXCEPTIONAL chance of being the only one selected. If done right, you will be the only company local people recommend and you will be guaranteed a huge share of the market based on that alone. This can ONLY be achieved by exceptional value and service, but you should enhance it with a special referral programme. Reward people to introduce their friend with a free offer, or a discount off next purchase, money/ voucher, or a simple thank you. The key is not taking referrals for granted but rewarding those that do. Remember under promise --- over deliver! always.

THE Glazing Guru Manual - get yours today www.glazingguru.co.uk

Create or disintegrate .. your choice pal! The Glazing Guru The Glazing Guru Marketing Strategies for the Double Glazing Industry