Ask For The Order Damn It!

I've been on yet another Sales Training event over the last few days and if I hear over and over again the number one mistake Sales people make is that THEY DO NOT ASK FOR THE ORDER.

Fear of rejection is one thing, losing a sale in these hard times is another. Do you think for one minute that people do not still want to move house, have new sofas, new clothes, the latest TV or a new conservatory to show off to their friends BECAUSE of the economic climate? Absolutely not! The emotions and dreams do not change JUST because the interest rates bite harder, people have always bought on emotions and they always will.

The justification is always with logic but emotion represents 88% of most purchasing decisions and if your sales teams are not ASKING for the ORDER you are leaving money on the table. Tap into the emotions of the market place right now, what is the PAIN people are feeling, then FIND A SOLUTION and watch your sales soar. Ask yourself how your customers are going to FEEL when they see YOUR offer for the first time.

1. Emphasize how YOUR product or service will have a POSITIVE impact in their lives and SHOW them their return on investment

2. Focus on the EMOTIONAL benefits of the product.

3. Spell out the benefits

4. Ask EMOTIONALLY FOCUSED questions

The problem with harder economic climates is that the ATMOSPHERE will paint a different picture for your visitors if your staff FEEL low in confidence, appear to feeling the doom and gloom and guess what happens MORE FREQUENTLY ?

They FORGET to ASK for the order!

Create or disintegrate .. your choice pal!

The Glazing Guru

The Glazing Guru

Marketing Strategies for the Double Glazing Industry