| Date: Monday 11th August 2008 |
| Dominate the Internet for Nothing! Sometimes when it seems you are up against the eight ball every week, you know the sort of thing, the phone only rings with sticking door hinges, broken down sealed units and leaking roofs, the delivery arrives two days late and the customer wants to cancel. Added to all those negatives is your area manager wanting more sales please to keep his bonus up and it leaves you gasping for some relief. Well, I'm sorry but they don't live in your world, and quite frankly they do not care. Do you know what your suppliers, your head office or your bank should be doing right now? Supporting you! You need more marketing from THEM to get targeted customers through YOUR DOOR.
Alas they will not of course, they are too worried themselves about their own dropping turnover and the pendulum swing back to retail sales from the new build market that has kept the factories ticking over, albeit on a lower margin but when it's frame count you want, those new build contracts have been flooding in without any effort, until of course they stopped building because of the housing crisis. So what is left for you guys? Well there are several things you can try out for free using the internet. I've added my name to this guys email list and I'm quite impressed with SOME of the items he comes up with, I think he might be trying a little too hard to be Dean Hunt ( known in the internet world as Buzz Marketing ) but none the less he has some positive things to say and do amongst some other posts that seem a little off topic, however check out the Blog for some good FREE ideas :- http://www.renegadeconservatoryguy.co.uk/ Then bang them into action with a Google campaign with a brand new concept called Get Google Ads for free. Perhaps get some of your staff out with a video camera filming your installations and if possible a customer testimonial or two and then post it to YOU TUBE. People love all this stuff right now and I would money on the fact your competitors are NOT doing this, which means it's another first for The Glazing Guru. "It's a job that's never started that takes the longest |
Sunday, 10 August 2008
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