Bearing in mind the last housing recession lasted 4 years and was only beginning to show signs of recovery in 1994 when the average house price was a mere £ 62,500.
When the market conditions swing towards the power of the consumer, you will find that unless you have a targeted loyal customer base that you will be hearing the words, "It's a BUYERS market" more and more frequently.
With the news about Anglian grabbing my attention this week, do not think for one moment that there will simply be more business for you if they disappear, they owe too much money for it to be an Anglian problem, it's a bank and investors problem and they usually find a way through.
So what can you do to stop being part of a price war?
Well one idea that springs to mind is do something different from your competitors and sell your own product line or at least an exclusive line.
The tendency in the Double Glazing world is for the vast majority to sell the same profiles, glass units and roofing systems. You buy all the same trims, fixings, silicone and cleaners. Think about making sure you look different to the others. There is nothing wrong in creating your own brand name for an existing profile. Perhaps you could modify the way in which YOU install it?
Think outside the box a little and you will side step the headline problem while your competitors batten down the hatches and start a price war.
1, Develop and find something no one else is offering.
2. Look at what you are doing now, develop you unique selling point.
3, Develop this idea with yoru suppliers, find a unique angle for your niche.
Create or disintegrate .. your choice pal!
The Glazing Guru
The Glazing Guru
Marketing Strategies for the Double Glazing Industry
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