Why Don't You Call Me?

Date: Tuesday 16th September

Why Don't You Call Me? Believe it or not, as you guys get quieter, business consultants get busier and busier, but the crazy thing is when things go quiet ..the last thing that most companies do is ... take some action! Here are my suggestions from what has been the appalling display over the last two weeks of what the vast majority of you ARE ACTUALLY NOT DOING to avert closing the doors this winter:- 1.Excuses. Find any excuse to send a communication about ANYTHING to your customers, the only condition is .. you do it right NOW! It can be a mailing, email, phone call, anything, but action it IMMEDIATELY! Sure you'll send your customer something when you have your new brochure, a special deal, the latest gizmo, but right NOW you cannot afford NOT to communicate with your customers. 2. Postcards. They are cheap, quick and an easy way to keep YOUR COMPANY in the minds of your customer, send them a postcard with a compelling offer. 3. Phone. Clear one hour and phone 10 customers, do not try to SELL them anything, tell them you are calling to thank them for their custom and see how they are. Expect at least two of them to SPEND money with after getting over the shock. 4. Unexpected Gift. Send you ten top customers an unexpected GIFT ..just because YOU care about them! 5. Referrals. Remember that the goldmine that exists in the relationship you have with your customers is not just about them re-purchasing from you. If each customer recommended you and brought in two new customers, you would probably never have to do any traditional marketing ever again. A sobering thought for you .. the worst is yet to come. Take note of ALL the Glazing Guru says, it could save your business this year. Create or disintegrate .. your choice pal! The Glazing Guru The Glazing Guru Marketing Strategies for the Double Glazing Industry