The End Of The Glazing Guru Manual?

If you have placed an order for your Glazing Guru manual within the last few days, please be aware that it is currently being re-printed to include the bonus "100 Ways to Sell " ... all within one larger manual. ALL orders should be delivered by this coming weekend.

I'm going to drift off topic for a moment because of the news within the last week of the looming recession and how that can affect businesses of all sizes and industries.

I have advised my clients to do this exercise one evening this week in preparation of what has to be one of the worst situations ever to face small business in decades ... people shopping for only the essentials for months to come, or possibly years.

I tell you this now because most double glazing business owners are "fire-fighters" and "problem solvers" and that means they lack skill in a special talent which is PROBLEM AVOIDANCE.

You probably went into business to make more money, have more time to spend with your family, afford a nice house, drive a luxury car and retire to a sunny climate when you sell your business. Your business is not just a business, it's attached to your goals in life, it's your passion, it's your income and understandably you are nervous right now as to how, if the worst came to the worst and you lost your business within the next year you would recover.

I want you to re-write your goals this week:-

1. Where you see yourself in 2 years from now?
2. What will your bank balance look like?
3. How you see yourself spending your time ?
4. What do you do each day to receive your income?
5. Where is your business now?

I've seen so many recent business owners with their heads in their hands, grasping at ANY job that comes their way, abandoning all profit margins JUST to keep busy and finding that the consumer is now LOOKING for problems with everything you do.

This week, I need to warn you that the writing is on the wall, either your future is with your business, in which case you need to have the strongest marketing plan of ALL your competitors OR maybe you should look to set up a "Plan B" and check out some options to provide extra income streams. Those that do this NOW will prosper while others sit back and watch their business slip from under them.

Create or disintegrate .. your choice pal!

The Glazing Guru

The Glazing Guru
Marketing Strategies for the Double Glazing Industry